Creaboost

Building a New Kind of Creatine Brand

Art Direction - Branding

With Creaboost, Vireo Systems set out to launch the first fully U.S.-made, high-purity creatine monohydrate. My task was to give this product a brand world that felt fresh and credible, something built for people who care about quality and pay attention to the details.

For the visual identity, I looked outside the usual supplement space and pulled in references from fashion, streetwear, and performance culture. The result is a brand anchored in rich electric blue, set against stark black, and bold, clean type. The visuals are bold and purposeful, with clean modern lines that give the brand a natural confidence rather than the look of something chasing a moment.

My focus was on clarity, trust, and updating expectations of what a premium supplement can look like. Everything was made to work on the shelf, online, and in the hands of people who will actually buy and come to love their products..