A look into their icon world.

To support pH-D’s growing education platform, I developed a proprietary icon system designed specifically for women’s vaginal, reproductive, and overall health—an area where off-the-shelf icons consistently fall short. The goal was to make education feel intentional and on-brand, not clinical or generic. Inspired by the brand refresh and the founder’s red hair, I infused the new signature orange into the iconography, building on the illustrative warmth established in the Raise Your Vagina IQ campaign. The system was extended into white and teal variants for flexibility across packaging, digital education, and campaign touchpoints, creating a cohesive, recognizable visual language across channels.