pH-D Feminine Health, a national brand with major big-box retail presence, entered the menopause category with its first creatine-based supplement—backed by new research linking creatine to improved cognitive clarity in menopausal women. I supported the launch by helping design the campaign’s visual identity, art-directing premium product photography, and designing proprietary illustrated icons that brought warmth, clarity, and cohesion to a

science-led story. The campaign came to life across trade shows, a consumer education quiz, and digital channels.