A new look for
pH-D listings
As pH-D Feminine Health prepared for major line expansion, I led the visual refresh of PDP thumbnails across channels to align with a more elevated brand voice. Working within tight budget constraints, I re-art directed existing assets—strategically compositing, retouching, and repurposing photography to achieve a cohesive, premium look without reshooting packaging. The result was a cleaner, more confident digital shelf presence that reflected the brand’s evolution. This project underscored a core strength of my work: delivering high-end outcomes through smart creative decisions, not inflated budgets.