The Challenge
pH-D needed to break through media taboos and product bans while helping women understand their own bodies. We set out to collect real insights into women’s knowledge around vaginal health, and to use those insights to drive smarter education and marketing.

The Solution
We launched Vagina IQ, a bold campaign centered on an interactive quiz. Women answered candid questions about their anatomy and health. At the end, each participant received a personalized score and a playful illustrated character, like a “vag”edictorian or other personas inspired by the divine feminine. The visuals were intentionally show-stopping: they made the conversation shareable, approachable, and impossible to ignore.

How It Worked
I designed every illustration to be bold but inclusive. Each “divine feminine” character was kept in silhouette, no specific features, so every woman would feel represented. The signature red hairgave a nod to our founder, Dee, tying story and leadership into the art. In the main imagery, I placed the character small beside an oversized book styled as both a mandala and anatomical diagram.This design choice emphasized how complex and sometimes overwhelming this topic can be, and set the tone for an honest, welcoming campaign.

Quiz results led to personalized product recommendations, further reading, and podcast resources. The campaign also went big, appearing on a Times Square billboard with scannable codes that brought thousands of people into the conversation (and the quiz).

The Result
We got women talking, sharing, and genuinely learning. The data shaped not only future campaigns, but also real educational outreach. What started as a workaround for media censorship turned into proof that bold design and honest conversation can make even the most private topics feel powerful and seen.