A woman with red hair stands in front of a large, illustrated diagram of the female reproductive anatomy inside a book. The diagram labels include the vagina, urethra opening, vaginal opening, outer labia, and perineum.

Raise Your Vagina IQ

National Campaign

Brief: Brand-wide initiative sparking open conversation around vaginal wellness, reframing the stigma.

Challenges: We had to be very intentional about how we built the visuals and language so that we could push boundaries without getting censored.

My focus: Create visuals that are approachable, educational, and shareable enough that women would openly talk about it online and in public spaces and we would not get censored.

My Interpretation: Using a beautiful Eastern and Moroccan art inspired “divine feminine” concept for the illustration, paired with a “bold edit” on what it means to talk about our vaginas, we hoped to disarm the taboo and turn medical language into something friendly, modern, and impossible to ignore.

The Application: Designed a cohesive visual system rolled out across a Times Square billboard, microsite experience, Vagina IQ quiz, and campaign social content. Ensuring the campaign scaled from massive out-of-home to thumb-stopping mobile formats without losing tone or clarity.

Role: Senior Designer & Illustrator

Text highlighting the importance of respecting the labia, with phrases like "Say complex," "Say incredible," "Say beautiful," and "Say powerful," and emphasizing the phrase "Say Vagina" in bold red. A statistic states nearly 40% of women cannot tell the difference between normal discharge and signs of infection, with the phrase underlined, and the background includes part of a person's body and a logo at the bottom.
Promotional graphic for a test called Vagina iQ, featuring text that encourages testing and a stylized illustration of a woman meditating with a light bulb above her head, promoting women's health awareness.
Diagram of the female genitalia showing parts labeled as clitoris, inner labia, urethral opening, vaginal opening, outer labia, and perineum.
Sequence of graphics showing a woman transforming from meditative pose to fully dressed with graduation cap.